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Here Are The Top Digital Marketing Trends to Look Out For in Quarter 2 of 2023

As we dive into Quarter 2 of 2023, it’s important now than ever to identify which trends will dominate this upcoming period. With a little knowledge and effort, you’ll be able to take advantage of what change brings in order to reach all of your current marketing goals and objectives. Trust us, when you get creative with the latest trends, you can make great strides in building a strong digital presence!


It’s exciting to see how quickly the digital marketing field evolves as more technology is developed to improve our processes as creators. To stay ahead of the ever-evolving landscape, entrepreneurs should have their eye on a few key trends. 


🔥AI

AI is a powerful and fast-evolving tool that can give your business an edge in the digital age. From fast copywriting to generating amazing images, it’s an all-in-one solution to provide you with wealth of engaging content that’ll draw customers’ attention. Before you know it, you’ll have a content machine churning out products with precise accuracy and curious readers wanting more! 


There are many programs you can use to try this. One of the most popular is ChatGPT. Google has even announced their own AI bot, Bard. With this all said, utilizing AI not enough on its own. 


And let’s not forget to mention the new AI tools by Canva! If you attended the Canva Create presentation last month, they unveiled a number of powerful tools included in their paid subscription plans. For example, they now have an in-house AI writing tool for copy as well as a Magic Design that helps create graphic options for you within the click of a button! 


To really connect with your audience, you need to use AI to unlock the main ideas and starting points – then put your unique human touch to them! This way, your content will be high-quality, on-brand, and truly engaging. After all, tools like AI should be used as methods to help boost thoughtful marketing strategies. The real magic comes from equipping yourself with ideas and understanding of which strategies and tone will resonate with the people you’re trying to reach.


🔥Content Optimization 

The process to optimize your content can seem daunting, but with a few clicks and strategic maneuvers, your content can be fully optimized in no time. And no… we’re not just talking about websites. This goes for your social media content as well! 


Start with alt text, then dive into SEO–the pair of them together can really help optimize your content for success. Try leveraging keywords within your content caption and craft hashtags specifically targeted towards what your post is about. Gone are the days when #viral and #bestday are going to serve you towards the right audience. 


Explore social analytics tools to track the performance of posts across different platforms to identify topics your audience enjoys and better understand what kind of content serves you best to reach the right people. By analyzing your top content over a 30 to 90 day period, you’ll be able to get a feel for not only what content your audience prefers, but start to examine what made those posts special from others. 


How did you craft the caption? 


What hashtags did you utilize? 


Were the hashtags in the post caption or did you add them as a first comment? 


These are all questions to be asking as you figure out the best strategies to optimize content for your specific audience. 


🔥Influencer Marketing 

Influencer marketing has been a rising form of social media marketing over the past couple of years as there continues to be a rise in digital creators monetizing their audience to share more about other businesses or causes. This involves partnering with influencers—individuals who have a large following on social media—to promote your products or services. When done correctly, influencer marketing can be a very effective way to reach your target audience and grow your business.


Choosing The Right Influencers:

The first step in any influencer marketing campaign is to choose the right influencers to partner with. When choosing influencers, you need to consider the following factors:


Relevance: The influencer’s audience should be relevant to your target audience. For example, if you sell cosmetics, you would want to partner with an influencer who has a large following of women who are interested in beauty products.


Engagement: The influencer’s audience should be engaged with their content. You can check this by looking at the number of likes, comments, and shares that their posts receive.


Reach: The influencer should have a large enough reach to make an impact on your campaign. You can measure reach by looking at the number of followers that the influencer has.


Credibility: The influencer should be credible in the eyes of their audience. This means that they should be seen as an expert in their field or someone who is trustworthy.


Creating A Partnership Agreement:

Once you have chosen the influencers you want to partner with, you need to create a partnership agreement. This agreement should outline the terms of the partnership, such as the compensation that the influencer will receive, the type of content that they will create, and the timeline for the campaign.


Creating content: The next step is to create the content that the influencer will promote. This content should be relevant to your target audience and should align with the influencer’s brand.


Tracking your results: Finally, we recommend you develop a system to track the results of your influencer marketing campaign – even if it’s just a spreadsheet to start with. This will help you to determine whether or not the campaign is successful. You don’t need fancy softwares out there to track this progress. You can track metrics such as website traffic, social media engagement, and sales (this is where getting your Google Analytics account set up properly is important so you can start utilizing UTM links!). 


Influencer marketing can be a very effective way to reach your target audience and grow your business. However, it is important to choose the right influencers that aligns with your target audience, create a partnership agreement that covers both you as the business and the creator, and have a system in place to track your results to see if this is a good investment for your business in future campaigns. 


🔥Mobile Responsiveness/Social Media Shopping 

More people than ever are using their smartphones and tablets to shop online. In fact, according to a recent study, 63% of all online shopping is now done on mobile devices. This means that if your business isn’t mobile-friendly, you’re missing out on a huge potential customer base.


What is Mobile Responsiveness?

Mobile responsiveness is the ability of a website or web page to adapt to the size of the screen on which it is being viewed. This means that your website should look good and be easy to use on both desktop and mobile devices.


Why is Mobile Responsiveness Important?

Mobile responsiveness is important because it allows you to reach a wider audience. As we mentioned earlier, more people are using their mobile devices to shop for necessities and retail items. If your website isn’t mobile-friendly, these potential customers will simply go to a competitor’s website that is.


In addition, mobile responsiveness can help you increase your conversion rates. Studies have shown that shoppers who are able to easily navigate and purchase products on a mobile device are more likely to complete their purchase.


How to Make Your Website Mobile-Friendly

There are a few things you can do to make your website more mobile-friendly:


Use a responsive design: A responsive design is a website that automatically adjusts to the size of the screen on which it is being viewed. This is the best way to ensure that your website looks good and is easy to use on both desktop and mobile devices.


Use large, easy-to-click buttons: When people are shopping on their smartphones or tablets, they want to be able to quickly and easily find the products they’re looking for and add them to their cart. Make sure your buttons are large and easy to click so that shoppers can do just that.


Keep your content concise: People are more likely to read and engage with content that is concise and to the point. When writing content for your mobile website, keep your paragraphs short and your sentences to the point.


Use images and videos: Images and videos can help to break up your text and make your content more visually appealing. By using captivating media, it can help illustrate your points and make your content more engaging for the average user scrolling by.


Make sure your website is fast: People are impatient, especially when they’re shopping online. Make sure your website loads quickly so that shoppers don’t get frustrated and leave.


How to Make Your Social Media Pages Mobile-Friendly

In addition to making your website mobile-friendly, you also need to make sure your social media pages are mobile-friendly. This means – why narrow your options of how customers buy from you? Start to get your business’s products listed on Instagram and Facebook to sell through their platforms. 


Even for the musicians out there (we see you), there are many ways to incorporate your merch into your social media to sell products to your audience. With tools like Shopify, not only can you list your merchandise on Instagram and Facebook, you can even connect your merch storefront to your Spotify page! 


Don’t let opportunities pass you by. By keeping up on the latest trends and making sure your business stays at the cutting edge of digital media, you will build an engaged audience with the goal of making them recurring customers. Especially as technology improves, always be willing to try something new and experiment with different strategies as we move further into 2023.


Need help utilizing some of these tools to expand your business in 2023?


Reach out to the Twin Flame team today to see how we can create some sparks with your brand! 

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