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SEO Goes Beyond Your Website

Everyone knows that SEO is a crucial part of successful online marketing, but did you know it can also be applied to your social media game? That’s right – content optimization tools are widely available and can be used to make your posts stand out in the sea of social media noise. These helpful tools give you the upper hand when it comes to getting your message in front of the right people. Amp up your social media presence and reap the rewards!


What Is SEO?

SEO stands for search engine optimization. It is the process of optimizing your website or content so they rank higher in search engine results pages (SERPs). When you rank higher in SERPs, you are more likely to be found by potential customers.


Content optimization works as a similar process. This helps catagorize your content so it is relevant, engaging, and easy to share for your target audience. When your content is optimized, it is more likely to be shared on social media and other websites.


How To Use SEO and Content Optimization on Social Media

There are a few things you can do to use SEO and content optimization on social media:


Choose the right keywords: When you create social media posts, you need to choose the right keywords. These are the words or phrases that people are likely to use when they search for information on your topic. You can use a keyword research tool to find the right keywords for your posts.


Use relevant hashtags: Hashtags are a great way to get your social media posts seen by more people. When you use relevant hashtags, your posts will show up in search results for those hashtags. It will also help the algorithm catagorize your content to deliver to people who may be interested in your content. That’s why it’s so important to stray away from super general hashtags and really niche down into what your content is targeting. 


No matter what your goals are, it is important to use hashtags that are relevant to your content and that people are actually using. You can use a hashtag research tool to find popular hashtags in your industry. You can also use the search bar on social media platforms to see what hashtags are being used for the topics that you write about.


It is also important to use a variety of hashtags in your posts. You don’t want to use the same hashtags over and over again, as this will make your content look spammy. Instead, try to use a mix of popular and niche hashtags.


Increase your reach by making your content more accessible: By utilizing tools like alt text, it makes your posts more accessible to people with disabilities. Alt text, or alternative text, is a text description that is added to an image so that people who are blind or have low vision can understand what the image is. Alt text is also important for people who are using screen readers, which are devices that read text aloud. When you add alt text to your social media posts, you are making your content more inclusive and accessible to everyone. You are also helping to improve the searchability of your posts, as search engines can use alt text to understand the content of your images.


Write engaging content: Your social media posts should be engaging and interesting to read. 

Use strong headlines, interesting visuals, and clear calls to action that utilize those main keywords you are targeting.


Share your content on other websites: When you share your content on other websites, you are increasing the chances that it will be found by potential customers. You can share your content on social media, in forums, and on other websites that are relevant to your topic.


Use social media ads: Social media ads can be a great way to get your content in front of more people. When you create social media ads, you can target your ads to people who are interested in your topic by customizing your audience for those interested in your content.


Use social media analytics: Social media analytics can help you to track the performance of your social media posts. This information can help you to see what is working and what isn’t, so you can optimize your posts for better results.


By understanding how to use keywords and a strong hashtag strategy, you can help the algorithm overall categorize your profile and push it out to users with similar interests. You’re already making great content – so make sure you’re making it easier for social media channels to serve it to potential customers and fans. Get savvy with these tools, stay inspired by great content, and watch what happens when you make your work accessible to the people who will love it!


Need help utilizing some of these tools to expand your business in 2023? Reach out to the Twin Flame team today to see how we can create some sparks with your brand! 

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