Top Trending Sounds for Reels: Boost Your Reach with Viral Audio [Updated Twice A Month!]
- twinflamecreative
- Jan 13
- 6 min read
Updated: Feb 23
Take your Instagram Reels to new heights with the magic of trending sounds!
Imagine this - your carefully edited Reel appears on screen, paired with just the right sound, and instantly captivates thousands of eyes. That's the power of trending audio on Instagram Reels. Whether you’re a small business owner looking to tell your brand’s story, a content creator building your personal brand, or an entrepreneur expanding your reach, leveraging viral sounds is key to standing out in today’s competitive digital landscape.
Why? Because when you ride the wave of popular audio, Instagram’s algorithm takes notice, increasing your chances of landing on the Explore page or popping up in your audience’s feed. It’s not just about sound - it’s about amplifying your voice and adding a layer of storytelling that resonates.
But where do you start? Don’t worry - we’ve done the heavy lifting for you. Below is a curated list of five viral sounds trending across Reels right now, along with actionable tips on how to use them creatively and effectively.
Don't forget to bookmark this page on your browser - we'll be updating this blog every two weeks with the latest trending audio sounds for Instagram Reels!
Tips to Stay Ahead of the Trends
The internet moves fast, but you can stay ahead of the curve with these strategies:
Follow Emerging Trends: Regularly scroll the Reels Explore page to spot trending audio and notice themes in popular content.
Engage with Your Niche: See how industry leaders or competitors in your space are using viral sounds. Adapt these ideas to your unique voice and vision.
Mix Evergreen and Trending Content: Keep some content timeless while experimenting with trends to test what resonates with your audience.
Balance Creativity and Authenticity: While it’s tempting to jump on every trend, ensure your content feels authentic to your brand and message.
Use Hashtags Effectively: Sprinkle in hashtags like #TrendingSound or #ReelsAudio to increase discoverability.
Remember, content creation doesn’t end with posting. Look at the analytics, measure engagement rates, and optimize your strategy as you go.
Your Next Step
Trending sounds are more than just catchy tunes - they’re tools of connection, creativity, and growth. By integrating these audio cues into your content, you align yourself not just with virality but also with relevance.
Now it’s time to take action! Experiment with these trending sounds, keep your Reels fresh and authentic, and unravel new growth opportunities for your brand. The algorithm won’t wait - neither should you.
Need more brainstorming help or personalized ideas for your niche? Follow us for updates, or feel free to reach out for a 1-on-1 consultation with our content team.
Unmute, create, and shine on Instagram!
Trending Sounds and How to Use Them
Using trending sounds on social media is a powerful way to boost reach and engagement because platforms like Instagram and TikTok prioritize content that taps into popular audio. By leveraging trending sounds, you tap into audio that’s already gaining traction. This increases the chances of your content being shown to more users who have engaged with that sound, helping you reach new audiences and expand your visibility.
To make the most of this strategy, try pairing trending sounds with relatable or humorous content that resonates with your brand's target audience. For example, use a popular audio clip to create a fun behind-the-scenes video or to showcase a product in a clever, on-brand way. Staying on top of audio trends and creatively incorporating them into your Reels or TikToks can help you grow your audience and keep your content feeling fresh and relevant.
Week of February 24, 2025
Introduce Yourself to Kelly Clarkson - Click to add the sound!
Act on this one quickly before it's over! There's a lot of ways you can use this sound to reintroduce yourself to your target audience, but a growing style in popularity is rolling into frame with text on screen towards your ICP [ideal customer profile].
This Is Perfect - Click to add the sound!
Audios like this are the perfect, basic Reel style that doesn't require a lot of editing. The concept is you showcase something like your signature product or service with the audio playing underneath it. I would recommend adding some text on screen that helps clarify your target audience. For example, this salon did a great job of utilizing this trend by speaking to a direct audience [partners looking for a Valentine's Day gift for their significant others] with a CTA that makes it super easy and clear of how their customer can act on it!
A Classic - Click to add the sound!
Playing on the sound of QUEEN, this sound is a great way to utilize beats to tell your brand story. This could be showing off a new collection or using it to emphasize text on the screen that explains an educational piece of advice or company offer.
I Wasn't Sad - Click to add the sound!
Love this! Super easy but a great way to showcase your products/services.
Go Crazy - Click to add the sound!
This one has been continuing to grow. The biggest way I've seen this utilized is to clap along with the beginning of the track before lip syncing along to the words. This could be a way to celebrate a recent achievement, shoutout a fellow local business, or develop a fun hook [ex: "Clap your hands if..."]
Something's Going On - Click to add the sound!
I've seen this audio used in so many different ways so it's super versatile to get in on! Something I would encourage you to do (with any of these reel ideas) is to try and tailor it to your target audience as possible. You got this!
Week of January 13, 2025
Making A Call - Click to add the sound!
This concept is fairly simple. You just pretend to be making a phone call. Then, overlay something relevant to your niche and elaborate in the caption. Give it a try while it's early!
Your 2025 Recap - Taylor Swift's "Begin Again (Taylor's Version)
This is a great sound to get on in January! Use it to recap your 2024 or to express the energy you'd like to focus on as we head into a new year. This is especially great to use if you are starting a new chapter of life in 2025 - moving into a new home, moving jobs, or exploring new hobbies!
Versatile Song The Speaks LEVELS! - Bon Iver's "Wash."
For best results, click the link! This is a sound pulled from a Bon Iver song. It is very versatile for a range of different content. Whether you choose to showcase a new product, share something that "is not below you," or an inspirational quote, get in on this sound while you can! We've also seen this utilized with healthy snack videos, etc.
Same Audio... A Few Different Uses - Scientific's "This Love"
This one is just starting to rise so hopefully you see this article quickly! From research, we've noticed this clip used in a few different way. In general, it makes a really quick background track to use whether you're posting a podcast clip or looking to use it in your content focused on your brand. Here are two different example of uses:
A Personal Favorite - Showcase Your 2025 Goals with Gigi Perez's "Sailor Song"
For best results, click the link! Not only do we just love this song, it's been popping off around social media platforms. When you click to use, explore examples of how you can present your 2025 goals! It's a great way to not only share them with your audience, but look back and reflect next year to see how you've progressed!
A Moody Vibe - Adrianne Lenker's "anything"
This one is a great one. With folk vibes, it hits you right in the gut and is super versatile for the content you may use it in. Commonly used to showcase art projects or with service providers, we think this will be a great sound to get in on in January.
Supporting Musicians While Getting In Early - Hunter Metts's "Weathervane"
You know we love to support musicians! It makes us so excited to see bands getting brand awareness from use of their song in Instagram Reels. Hunter Mett is a great, new example of this. This is such a versatile sound to use in your content and we imagine it'll keep rising in the next few weeks to come.
A Classic Making Its Rounds - Fade Into You (The Avener Rework)
We've seen some rising popularity with this version of "Fade Into You" in particular. It's very nostalgic so use it for a recap of your 2024 or the energy you'd like to bring into 2025. We've seen it utilized in many different ways so get creative and give it a try!
Honorable Mention
A Special Shoutout: Due West's "Only Heart I'm Breaking"
We are giving a special shoutout in this edition to one of our content creation clients, Due West. They have a new radio single coming out on January 24 (Pre-Save Here) with promotion by Grassroots Promotion here in Nashville, TN. We've seen this song utilized by fans to show a goal for 2025 or showcase something new they are trying in the new year. We'd love to see you try their song out in your upcoming content!
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